the small plan in the corner of the sheet
keyplan is the studio operating system for Singapore interior design and renovation firms. This page is why it exists, why it carries this name, and what it will always stand for.
On every architectural drawing sheet there is a small plan in the corner. It is called the key plan, and it does one quiet job: it shows where this sheet sits inside the whole building.
A busy firm needs exactly that. Not another dashboard, but the small, always-present map that shows where everything stands. Which lead is going quiet. Which site runs this week. Which dollar is still unbilled.
That is the product's whole job, so it became the name. It is also literal: plans are the trade's native language, and keys are how every project ends, with a handover.
Lowercase, because a key plan sits quietly in the corner of the sheet, not in the title block.
The mark is a floor plan with one lit room.
Kiln, because fired clay is renovation's raw material and the colour of a home being made warm. Graphite, because the trade starts as pencil on paper. Warm paper, because that is the sheet it is all drawn on.
The fill sits flush with the walls. A mark about simplification has to be buildable: one drawing at every size, in every material.
keyplan was not invented by a software company. It was built inside a working Singapore interior design studio, by its owner, on live projects. Every feature exists because a real site, a real client or a real invoice demanded it.
The studio still runs on it every day. Firm #0.
Marketing buys leads.
keyplan stops wasting them.