The studio operating system · Singapore interior design & renovation firms

Run the firm from one quiet screen.

Every lead, every site and every dollar, from first enquiry to handover and warranty. Built inside a working design studio, for firms like yours.

app.keyplan.sg
The keyplan dashboard: today's worklist, firm sales and attention cards
The problem

A busy firm leaks money in ways nobody sees.

LEAK 01The lead that went quiet

An enquiry came in on Tuesday. There was a viewing, a good conversation, then silence. Following up was nobody's job, so nobody did.

LEAK 02The claim that was raised late

The site passed fifty percent two weeks ago. The claim for it is still in someone's head, so the money arrives a month late and the firm floats the carpenter meanwhile.

LEAK 03The client who renovated once

The handover went beautifully. Then, silence. No review, no referral, and next year's marketing bill grew again, because the clients who loved your work were never asked at the right moment.

None of this shows up in the accounts until the money is already gone. keyplan makes it visible while it can still be fixed.

The product

One spine, from first enquiry to handover.

Nine stages, in the order the work actually happens. Each one exists because a real project demanded it.

01
Lead Desk

Every enquiry lands in one desk with a next action and an owner. Quiet leads surface before they go cold.

The Lead Desk: every enquiry qualified and assigned
02
Pipeline

From first message to signed contract, every lead sits in a stage you can see. Nothing lives in someone's head.

The sales pipeline: every lead in a visible stage
03
Quotations & e-sign

Quotations in your brand, itemised the way the trade actually quotes. Clients sign on their phone.

The quotation builder: versioned, approved, e-signed
04
Projects & site schedule

Every live site on one calendar. Who is where this week, which trade comes next, what is blocked, from the office or from your pocket.

keyplan on the phone: projects on site
05
Variation orders

Extra work gets a VO the day it is agreed, priced and signed before the carpenter starts.

VARIATION ORDER · VO-03signed 14 Jul
Master bedroom · full-height wardrobe extension
Addition, priced & client-signed+ S$1,862.33
Added to contract valuebefore work started
omissions deduct the same way. The contract always tells the truth
06
Invoices & progressive claims

Claims raised on schedule, in your brand. The unbilled dollar has nowhere to hide.

Invoices and progressive claims
07
Per-project P&L

Every project carries its own profit line, live. You know which jobs make money before they finish.

Per-project profit and loss
08
Client portal

One passwordless page where your client sees progress, documents and payments. Under your brand, not ours.

STUDIO MARN
YOUR RENOVATION · BLK 428 TAMPINES
Renovation progress
This week · carpentry installation, kitchen & master wardrobe
Documents · quotation, contract, VO-03 ✓
Next payment · claim 3 of 5
your firm's colours, your name. No keyplan anywhere
09
Aftercare & referrals

Handover starts the warranty clock and the referral loop. The project ends; the relationship does not.

Handover controls, warranties and aftercare
Two brands, one rule

Your clients see your brand, not ours.

Every quotation, invoice and portal page a client touches carries your firm's identity. keyplan stays in the back office. We make firms look good, not ourselves.

STUDIO MARN
YOUR FIRM'S BRAND, YOUR COLOUR
QUOTATION
Q-1042 · 06 Aug 2026
1.0 · Hacking & disposal works$4,800.00
2.0 · Carpentry, full-height wardrobe$11,240.00
Total (before GST)$16,040.00
no keyplan logo anywhere a client looks
The SOP that enforces itself

New designers learn the firm by using it.

The process lives in the system, not in a senior's spare hour. A new hire follows the flow from lead to handover and does it your way from week one.

TrainingThe flow teaches itself: qualify, quote, win, build, claim, hand over. No shadowing month.
ContinuityNothing walks out the door with a resignation letter. Every relationship stays on record.
ConsistencyEvery client gets the same standard, whichever designer runs the job.
Studio health

It reads your numbers and shows where money leaks.

Quiet leads, unbilled work, overdue claims. The system watches the whole firm and tells you what needs a decision, even when the answer is uncomfortable.

THIS WEEK · STUDIO HEALTH
LATEClaim 3 of 5 · Tampines Ave 4 · 12 days overdueS$8,400
QUIET4 leads with no touch in 8 daysview
UNBILLED2 variation orders done, not invoicedRaise invoice
brick means late · kiln means act here · warmth stays in the paper
Pricing

Published prices. No sales call.

SOLOS$79 /monthEverything, for a one-person firm. Every feature included.
FOR TEAMSSTUDIOS$199 /month5 users included, then S$29 per extra user. Every feature included.
Full pricing, plan details and the founding offer

Bring one live project in.

Fourteen days, no card, your real numbers. You will see where it leaks.